Kenneth Sigel

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My new logo... maybe?

After working on a logo design for Boston Made (read about it here), I decided to try my hand at designing a logo for myself. Here’s what I came up with: 

In working on this, I was greatly influenced by the (relatively) new Google Ventures logo:

I love how the negative space and the shearing off of the “G” at the same angle as the “V” creates the illusion of the full letter appearing. I think it’s brilliant.

I wanted to create the same effect with my logo, but couldn’t quite figure it out (or if there’s a way to do it?). Nothing I put together worked. Hey, I’m not a visual designer.

Anyways, it was fun to experiment. What do you think? I’d love to get any feedback/impressions of my new logo. Feel free to comment.

And thanks!